The Night We Stopped Selling “Brightness” (A Shop Story: VW Bi‑Xenon vs. Brezza Projectors)
Friday evenings at our shop have a rhythm. The shutters are half down, the last…
TECHNOLOGY
Cutting-edge LED, laser, and matrix solutions that enhance visibility and safety for all driving conditions.
SAFETY
High-performance lighting systems designed to reduce glare, improve road illumination, and protect drivers worldwide.
GLOBAL REACH
Comprehensive product lines and international certifications, serving markets across Europe, North America, and Asia.
About Us
Shanghai Chexiangai Culture & Communication Co., Ltd. is based in Shanghai, China, and specializes in the R&D, manufacturing and distribution of automotive lighting products. Most of our core team members have been deeply engaged in the automotive lighting industry for over 15 years and, through independent innovation, have mastered key optical technologies for automotive lighting.
A high-performance automotive lighting lineup featuring headlights, fog lamps, spot lights, and grille light bars, delivering superior brightness and precise beam patterns for upgrades on most vehicle models.
Type-01
A bi-function projector lens module for automotive headlamps delivers safe, high-brightness lighting with extended range, reduced glare, and improved appearance. It supports HID or LED sources and integrates a reflector, projector lens, and high/low beam shutter for smooth switching. The focused beam increases throw and improves visibility in rain.
Type-02
A fog lamp projector lens module designed for harsh weather. Its low-mounted wide-angle beam and projector optics reduce glare in fog, rain, and snow while clearly lighting the road ahead. Our high-brightness, waterproof unit integrates LED low beam and LED high beam for safer, more comfortable night driving in all weather conditions.
Type-03
Our grille light is a slim LED strip concealed inside the front grille, offering spotlight, long-range light, low-beam, and warning-light functions to create a clean, distinctive lighting signature without altering the vehicle’s original look. Waterproof and high-brightness, it works as a stylish daytime accent and boosts visibility at night—ideal for OEM designs and personalized aftermarket upgrades.
Type-04
Long-range spot lights deliver powerful, focused distance illumination beyond standard headlamps—an essential choice for off-road vehicles. Our high-output, waterproof, impact-resistant spot lights fit SUVs and pickups, support quick mounting/removal, and offer selectable LED color temperatures for wider coverage and longer throw in harsh outdoor conditions.
OUR SIX CORE ADVANTAGES
We lead the automotive lighting industry with cutting-edge optical technology, rapid R&D, comprehensive product lines, wide market coverage, pioneering direct-projector solutions, and top laser projector performance.
Efficient
Our 5th-generation HLE “Pengyi” optics deliver superior road illumination while reducing glare and wasted light. Fully ECE-R113 compliant, our low-power lenses achieve brightness levels that surpass many high-power products.
Agile
With an agile development model, we rapidly update product lines to match new vehicle models and support the fast-growing intelligent lighting upgrade market.
Comprehensive
From reflective and direct-project LED lenses to laser lenses, bi-matrix and single-matrix modules, fog modules, and AFS systems — our full range meets diverse automotive retrofit needs.
Extensive
With 100+ professional lighting partner stores across all major Chinese cities, we serve drivers nationwide. Our installation data covers over 99% of vehicle models on the market.
Pioneering
As the first in China to develop and commercialize direct-project projector lenses, we led the industry’s shift from reflective to direct optical systems — achieving No.1 domestic shipment volume.
Leading
We accelerated the evolution from halogen and LED lighting to laser illumination. Our laser projector series leads the domestic market in both adoption and market share.
Blog News
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